Samsung Rises to No. 8 Position in Interbrand’s ‘Best Global Brands 2013' Report
- October 1, 2013, 6:45 pm
- Business News
- 195 Views
Lahore, Pakistan – October 01, 2013 – Samsung Electronics was recently ranked No. 8 in Interbrand’s ‘Best Global Brands 2013’ report, recognized for its outstanding business management, global growth in brand value through marketing initiatives, and continued market leadership thanks to the release of innovative products such as smartphones and televisions.
Rising in rank from its No. 9 position in 2012, this year Samsung recorded a brand value of $39.6 billion (approximately 42.6 trillion KRW), a 20.4% increase compared to last year’s $32.9 billion. Of the Top 100 brands included in the report, Samsung greatly exceeded the average brand’s increase rate of 8%, as well as the average technology business rate of 15%.
Samsung Electronics strengthened its No. 1 position in the mobile category by releasing the Galaxy S4 and Galaxy Note 3, as well as by creating a new market with the launch of Galaxy Gear, an innovative and fashionable wearable device.
In addition, Samsung ranks No. 1 in the TV sector for the 7th consecutive year, introducing new products such as the world’s first curved UHD TV. The company is also leading the market with the continuous launch of premium household appliances.
Meanwhile, Samsung is actively engaged in omnidirectional marketing activities, reflecting the ‘Brand Ideal,’ which is to ‘provide opportunities of new life to everyone through endless innovation and discovery (Accelerating discoveries and possibilities).’
Samsung Electronics planned this campaign based on the belief that various opportunities can be discovered and realized when new products and technology meet consumer’s potential.
In France, the campaign is gaining tremendous popularity by reaching roughly 60 million people in 5 weeks and discovering 2,000 stories. The campaign has made a significant impact on Samsung’s brand, with an increase of 10 percent point in brand attributes, such as ‘friendly,’ ‘for me,’ and ‘differentiated,’ compared to before the campaign was released.
With this great success, Samsung Electronics plans to expand the ‘Launching People’ campaign to 10 additional countries in 2013, and to 25 countries in 2014.
Samsung Electronics is actively engaged in a full-fledge internal communications campaign.
The company considers its employees as a crucial starting point to realize its Brand Ideal as their lives closely revolve around the brand. As such, the company created an internal slogan of ‘Discovery Starts Here,’ which launched in 2012 on Foundation Day (November 1st).
Additionally, an employee event kicked off in November 2012 in order to promote Samsung’s Brand Ideal to corporate offices in 70 countries across the world. A brand ambassador program was also developed to strengthen employee communication, with more than 120 global brand ambassadors assigned domestically and globally.
Finally, online and in-person trainings on Samsung’s Brand Ideal are being conducted more than 200 times annually; there are also ongoing activities to make the brand a way of life, such as customizing office space designs to reflect the new brand attributes and regional characteristics.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 270,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.
Rizwan Shah
Mob: 0300-8522254
